Three art directions and a procedure for translating Aurora’s beliefs into the way the brand looks, speaks, and welcomes people.
Proposed pilot practice. Edit together before use. Worksheet entries stay in this tab; print to preserve completed notes.
Three original art directions for the same agency. The current guide uses Prism Playground as the chosen direction.
A generous white canvas, rounded typography, and a full rainbow of color. A friendly glass prism gives the brand a playful face.
Best fit: holding all three shows under one thoughtful brand. Let one idea fill each moment. Use floating prism artwork, gentle bounces, and plenty of room to breathe.
Lilac panels, rounded bold type, colorful accents, and a question-first rhythm. Energetic, accessible, and a little mischievous.
Best fit: spontaneous street conversations. Use one large question per frame. Avoid reaction bait, oversized shock captions, or making a guest into a punchline.
Sky-blue accents, luminous white space, soft shapes, and spacious pacing. A lighter setting for reflective, personal conversations.
Best fit: reflective leadership stories and longer edits. Let silence carry weight. Avoid lighting or music that manufactures vulnerability.
Typography: rounded, confident sans-serif headlines paired with readable system text. This portable guide uses the device’s system sans-serif stack. Use at least 16px body text and strong contrast.
Video template: question → chosen guest credit → key phrase → takeaway with context → Aurora credit. Keep captions away from platform controls; check each export on a phone before posting.
Voice: curious, specific, candid. Say “What changed for you?” rather than “Unlock your potential.” Let a guest disagree or end without a neat lesson.
Brand hierarchy: Aurora is the master brand. Each show gets a title and color accent, while credits, subtitles, release workflow, and quality standards remain consistent.
A creative procedure for turning abstract beliefs into repeatable interviewing and editing decisions.
Ask what they would actually like to talk about. Agree on off-limit topics. Keep the option to pause visible throughout the conversation.
Artifact: participant brief + topic boundaries.
After an abstract claim, ask: “When did that happen?” Reconstruct the setting, the choice, and what followed.
Artifact: moment → choice → consequence notes.
“When wouldn’t that work?” Distinguish firsthand experience, personal opinion, and checkable claims in the edit notes.
Artifact: context and verification log.
Ask for one action a viewer could attempt this week. Keep its conditions and limits attached. The takeaway may be a question worth asking.
Artifact: one-sentence takeaway + its limits.
Confirm the guest’s preferred credit. Offer a preview to check identity, factual mistakes, and sensitive context. Share the finished piece with them.
Artifact: review record + delivery note.
Moderate harassment, correct material errors, and notice whether viewers found anything useful. Bring those observations into the next interview.
Artifact: weekly editorial learning log.
| Belief | Creative expression | Procedure | Review question |
|---|---|---|---|
| Everyday dignity | Eye-level framing and equal care in guest credits | Use the same identity check for every guest | Would the guest recognize themselves? |
| Wisdom has context | A moment before a lesson | Log the situation, choice, and consequence | Does this still mean what they meant? |
| Humility | Room for pauses and qualified language | Ask where the advice stops applying | Did the edit erase uncertainty? |
| Reciprocity | Clear guest credit and a useful takeaway | Return a preview and final link | What did we give back? |
The prism gently floats and wobbles on hover. Buttons bounce on hover and compress on press; design cards tilt; content enters softly on scroll. Keep motion slow and playful, with no flashing. A visible pause control and the device’s reduced-motion preference turn animation off.
The layout draws inspiration from Apple’s website: focused headlines, simple navigation, generous space, and prominent artwork. Aurora adds its own rounded cartoon character and rainbow palette.
The revised treatments apply the Ultimate Treatment skill: a directorial premise, a recurring formal device, specific camera and sound choices, a timed episode, and a producible pilot. The Gen Z show revisits an unfinished sentence; the leadership show tests a principle against its exception.
Read the research and source notes · Download the reusable skill
Each card presents a tagline and short description, then uses a large cover-slide preview to open a nine-slide viewer. The card retains expandable details; the viewer opens the full treatment in a bubble that expands into a dismissible modal occupying the bottom third of the screen. The viewer supports previous/next, direct slide selection, arrow keys, Escape to close, and returning focus to the launch button.
Mobbin references: Obvious presenting slides informed the focused canvas, slide count, navigation, and exit. Gamma present view informed a spacious presentation surface. Expandable treatment details are Aurora’s adaptation for layered reading.
Motion personalization shows company and role choices; this informed explicit intent selection. Otter AI account setup shows role selection and getting-started progress; this informed a short path with a clear next action. Preview screens reviewed September 13, 2026. The visual identity is original.
Use semantic headings, labeled inputs, keyboard-accessible controls, visible focus, responsive single-column layouts, and readable body copy. Downloads work without an account. External reference links need internet access; core documents work offline.